Rethinking Just Do It

Just do it.

Possibly the most famous advertising campaign in history.

It's great advice. Stop overthinking and start doing. 

Too bad Nike only got it half right.

After you just do whatever you need to do, you have to give yourself credit for what you just did.

In fairness to Nike, “Give yourself credit for what you just did” isn’t catchy & looks horrible on t-shirts.

Despite its lack of marketability, giving yourself credit for what you are doing is critical to making sustained progress. It doesn’t matter if you are running, lifting, public speaking or learning to play an instrument. You have to give yourself the positive reinforcement you want from others.

If you aren’t supportive and encouraging of yourself, then your efforts will fall apart and you will be left with nothing but a basement full of barely used exercise equipment.

And don't wait until the end. Focus on the process. Give yourself credit for every small step you take. 

If you are having trouble just doing it and sticking to it, I have one word to help you maintain your progress. If anyone at Nike is reading this, I’m giving you the greatest sequel ad campaign in history.

Recognize. 

 

 

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