more features. louder bells and whistles.
we are obsessed with fastest, hottest, newest, latest.
which is why the humble paperclip is worthy of appreciation.
the gem paperclip, named after the gem office products company in britain, has been unchanged since the 1890s.
you couldn't make it better if you tried.
because the gem is already really good at what it does.
you can't connect it to the internet.
you can't increase its sex appeal.
or make it more aerodynamic.
i suppose you could make one out of space age polymers, but that would not increase the ease or efficiency at which it clips your papers.
in this ever changing world, you have to appreciate anything that's resisted our insatiable urge to make everything better, even when better is just a marketing tool.
the paperclip is a model of understated reliability.
for information on individual therapy, contact me at bradleyjabel@gmail.com
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